When the Term 'Crunch Time' Means More than Something in our Industry

Astronomical and celestial

Yes, we get it. It’s an epidemic. Other words in the worldwide thesaurus link its ‘synonym’ search back to impressive stuff like ‘astronomical’ and ‘celestial’.

In my opinion, which in every sense, has little intention of side-tracking any virus ‘talk’, associates a global media craze where quick, sensational and too-juicy-to-lose-out-on ‘news’ have made headlines, more than our already-absorbed minds can attain.

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